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Businesses rely on engineering simulation to answer complex technical questions, but they seldom have a system to quantify and document its benefits. Therefore, simulation experts and tools risk being perceived as targets for expense reduction. With more than two decades of experience quantifying and communicating the business impact of simulation-driven innovation and design, presenter Mark Meili explains why simulation is a strategic business advantage. He also shares practical ways to build a culture that values simulation and views it as essential.
Mark A. Meili held various technical and management positions in both R&D and Product Supply Engineering at Procter & Gamble. Before retiring, he led the company's modeling and simulation capability. Mark received his Bachelor of Science degrees from Kansas State University, one in Mechanical Engineering and one in Grain Science & Industry. Mark served in the U.S. Department of Energy's ExaScale Computing Project's Industrial Advisory Board and the NAFEMS Business Impact Working Group that focuses on quantifying the business impact of Simulation and Digital Innovation. Mark is now a consultant and a frequent speaker on the benefits of digital transformation.
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