Session 4: Diffusion of Innovation Applied to Modeling & Simulation.

The use of modeling and simulation in many places may be quite shallow, limited to a small number of highly capable and motivated individuals. It has not become mainstream outside of automotive, aerospace and a few other industries.

This is classic case of an innovation being embraced by early adopters, but not by the so-called "early majority" and "late majority"—the vast majority of the potential users.

Ever wonder why others are not readily using the simulation approaches that you have developed?
Democratization of simulation has been discussed for years? Where are we?
Why do some people adopt new technologies faster than others? How do we influence this in the workplace?
What can we learn from social science research in term of how and why people "opt-in" or "opt-out" to new ways of working.

Tune in to learn how to deploy the classic “Diffusion of Innovation” approaches to enable more people to participate.

Moderator: Kenneth Wong

Senior Editor
Digital Engineering

Speaker/Presenter: Mark A. Meili

Director of Modeling and Simulation
The Procter & Gamble Company in Cincinnati, Ohio

About Mark

Mark A. Meili is Director of Modeling and Simulation for The Procter & Gamble Company in Cincinnati, Ohio. He has held a variety of technical and management positions in both R&D and Product Supply Engineering. His current role spans both organizations and technical work processes from research to commercialization to supply chain operation. Mark has been both a practitioner and champion of first principles understanding to reduce risk and enable robust technical decision making throughout his 32-year professional career. Mark received Bachelor of Science degrees from Kansas State University, one in Mechanical Engineering and one in Grain Science.