Tech Soft 3D Appoints New President

Bend, OR-based Tech Soft 3D, provider of engineering software development toolkits and end-user solutions for CAD/CAE data conversion, visualization, and data publishing, reports the appointment of Antonio Parisse as president of the Industrial Applications Group. Parisse will join the leadership team and report directly to Tech Soft 3D CEO Ron Fritz. His experience and knowledge of the industrial software industry will enhance the company’s ability to identify market opportunities, Tech Soft 3D reports.

Parisse brings over 20 years of software leadership experience to Tech Soft 3D. He has successfully developed strategic accounts, led regional sales teams, and expanded global reseller networks. Parisse began his career as a mechanical designer with Schindler Lift in 1998, before moving into CAD/CAM customization and process automation with ABBAX. He then joined Concepta’s sales team, providing CAD/FEA services to OEMs such as PSA, Renault, Faurecia, and Airbus. Since 1999, Parisse has led software sales teams in the mold & die industry across Europe, including France, Italy, Spain, and Portugal. Most recently, he served as president of Cimatron, where he was responsible for strategic growth strategies across the business.

“I am delighted to be joining the Tech Soft 3D team,” says Parisse. “The company is growing, and I am excited about the newly founded Industrial Applications Group. I am keen to engage with the various teams, business partners, and customers to listen and learn, helping ensure we understand the market priorities and solidify our promise of fueling innovation with unmatched 3D technology.”

Commenting on the appointment, Fritz says, “Antonio will be a great asset to our team. His vast experience in innovative software within the manufacturing industry will ensure the future direction of our expanding product portfolio is built upon a solid foundation of knowledge. We are building a strong team at Tech Soft 3D, and Antonio will be a key figure as we accelerate growth and deliver value-added solutions faster to market.”

Tech Soft 3D, established in 1996 and headquartered in Bend, OR, has additional offices in the United States, France, England, Japan, Germany and Norway. Tech Soft 3D is backed by investment firm Battery Ventures. 

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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