MSI Launches New Business and Productivity Laptops

MSI unveils new Business and Productivity laptops for the Summit, Prestige and Modern Series with 12th Gen Intel Core Processor. 

The Intel Evo platform certification was awarded to the Summit and Prestige series for the lightweight design, rapid response and long-lasting battery life, MSI reports. Discrete graphics, powered by NVIDIA, fuel the Summit and Prestige series to help business professionals reach their goals.

The Summit Flip models also feature a 360° 2-in-1 design using the touch screen capability to swap into a tablet mode. For the Modern series, French illustrator Lorraine Sorlet collaborated on four visual designs revitalizing the series with a more “modern” look. The lineup has a Business or Productivity laptop for everyone.

Derek Chen, MSI Notebook worldwide sales and marketing director, says that “MSI's roots are in high-performance laptops, and our Business Series laptops are built to complete any workspace. Our core mission has never changed; it’s built to be the backbone that maximizes your productivity.”

Summit Series

The Summit Series has been MSI’s top-of-the-line Business & Productivity laptop since its inception in 2019, the company reports. Aside from the existing Summit E13 Flip Evo and Summit E16 Flip, the new Summit E14 Flip Evo is joining this year’s ranks to provide more sizing options for different user needs. The Summit E16 Flip is powered by NVIDIA GeForce RTX Graphics to further boost its performance, according to MSI.

The display also comes protected by Tobii Aware, automatically locking the laptop if the user is not nearby or by blurring the screen from prying eyes.

“We are excited to partner with MSI and bring Tobii Aware to their users, a software based on attention computing,” says Ulrica Wikström, VP of PC at Tobii. “Users and businesses want computers that proactively work to keep their information secure while also helping with their wellbeing and productivity. This is exactly what Tobii Aware brings when paired with MSI's new line of laptops.” 

Stay secure with implemented enterprise-grade securities such as webcam and port locks, discrete TPM support, fingerprint or IR webcam and webcam status notification. However, being secure does not mean the Summit can’t be lost or misplaced. Never lose track of the laptop with integrated Tile finding technology. With the free Tile app, activate and locate the Summit laptops nearby or far away.

“MSI Summit series is built for productivity, but it’s impossible to be productive if you spend unnecessary time searching for a lost or misplaced laptop,” said CJ Prober, CEO of Tile. “Our collaboration with MSI and Intel makes it easy to unlock Tile’s finding power with the pre-installed Tile Windows App, ensuring people can stay focused and productive.”

Additionally, AI technology allows the Summit to automatically adjust the system resource based on the scenario. 

The new Summit series comes with security, performance, and thoughtful product design, according to MSI.

“It is here to complete your workplace and maximize your productivity.” Said Steven Yang, MSI Notebook Division, regional sales manager.

Sources: Press materials received from the company and additional information gleaned from the company’s website.