DE · Topics · Resources · ​CAD · Sponsored Content

Physically-Based Rendering Revolutionizes Product Development

NVIDIA IRAY helps reduce development cost & time-to-market by ensuring concept models match the real-world product.

During the creation of a physical product, digital assistance in the form of computer automated design software (CAD) enables fast and cost effective development. Such tools allow designers to comprehend correct form and function throughout product development.

Concept drawings or renderings provide the earliest insight into the product and set overall expectations. Any difference between product concept and product reality can create problems. When real-world appearance differs from expectations, products require iteration and start life under a cloud of disappointment.

Differences can result from the limited ability of tools to truly model actual behavior, the lack of complete detail captured in the digital representation, or the creation of a synthetic environment that unintentionally suspends the laws of physics. Iteration adds expense and delays revenue realization.

NVIDIA, a longtime leader in the advanced graphic engine industry, seeks to address these problems through the NVIDIA IRAY system. IRAY is a physically-based rendering (PBR) solution that creates a photorealistic representation of models. It is designed to ensure that renderings conform to the laws of physics in both appearance and actual behavior by accurately modeling the materials.

This paper uses IRAY as an example to explore the advancement and advantage of physically-based rendering, and it provides a model to characterize potential business impact when “concepts match reality”.

Fill out the information below to download the resource.

By downloading this content, I agree to receive the DE 24/7 Newswire, a twice weekly free email newsletter (you may choose to opt-out in the newsletter).

Latest News

{if embed:display == 'small'}
Ansys Government Initiatives Picked to Join Microelectronics Commons
{if embed:display == 'small'}
Ansys Government Initiatives—the U.S. national security division of Ansys—will work with industry, academic, and government organizations to...

{if embed:display == 'small'}
Simplify Simulation Data Analysis with Noesis Solutions Tool
{if embed:display == 'small'}
Noses Solutions says Optimus AI Postprocessing, an AI-powered data visualization tool, enables users to instantly generate custom plots and insights.

{if embed:display == 'small'}
Lantek Launches v44 of its Sheet Metal Manufacturing Software
{if embed:display == 'small'}
With v44, manufacturers gain control over their production environments, leveraging new capabilities that integrate machines, streamline workflows, and enhance data-driven...

{if embed:display == 'small'}
Nano Dimension Unveils 3D Printer for Micro Applications
{if embed:display == 'small'}
Solution created to address market requirements for faster printing with a larger print bed, according to Nano Dimension.

{if embed:display == 'small'}
Prusa CORE One 3D Printer Serves as Foundation of New Line
{if embed:display == 'small'}
The first units of the Prusa CORE One are set to ship to customers in January 2025.

{if embed:display == 'small'}
Dassault Systèmes Announces Winners of India-Based Product Design Competition
{if embed:display == 'small'}
AAKRUTI Global 2024 aims at giving young engineers a platform to showcase ingenuity, innovation, and creative engineering skills with Dassault Syst�...

All posts