VRX Sets for December in San Francisco

The VR Conference and Expo by Reuters will feature several panels that seek to identify trends in the emerging XR commerce.

The VR Conference and Expo by Reuters will feature several panels that seek to identify trends in the emerging XR commerce.

The upcoming VRX conference will focus on establishing the value of extended reality (XR) technology for both companies and consumers. Image courtesy of VR Intelligence/Reuters Events

VRX, a conference on VR intelligence, is set to take place in the Hyatt Regency San Francisco Airport, December 12-13. The show covers both enterprise and consumer XR, including AEC (architecture, engineering, construction), automotive, manufacturing, retail, healthcare, gaming, film, TV, and more.

Last month, Reuters acquired the B2B event producer FC Business Intelligence, making this year's conference a Reuters event.

VRX Conference, a Reuters event, is set to take place in December in San Francisco.

According to the organizers, the conference “[aims to] connect established technology leaders with those just embarking on their extended reality (XR) journey through high-quality content and networking ... Through a unique blend of interactive sessions, case-studies, seminars and live demonstrations, the VRX agenda will explore how XR can bring value to brands and customers alike ...”

Right after the show's opening remarks, Stephanie Llamas, vice president of Strategy & head of XR (extended reality), SuperData, is expected to share her thoughts on “XR industry low down: Will 2020 be the Year?”

The first day's keynote is to be delivered by Joel Breton, president of Sixense Studios, Sixense Enterprises Inc. (For more on Sixense, read the blog post on their role in engineering training here.)

Several panels focus on identifying trends in the emerging XR commerce. In “Hardware outlook—What are the latest advances, and what do they tell us?,” executives from Vive, Oculus, Clay Air, and SuperData will look at the past five years, then attempt to predict the next five years. In another panel, managers from Boost VC, The VR Fund and WRX Fund address the question, “Are investors done with XR?”

Other panels explore AR applications in the consumer sector, location-based entertainment, XR use in travel and leisure, data visualization in XR, and more.

DE is a media partner of the show. For more on the show, go to the show's homepage.

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Kenneth Wong

Kenneth Wong is Digital Engineering’s resident blogger and senior editor. Email him at [email protected] or share your thoughts on this article at digitaleng.news/facebook.

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