Freescale Launches Sensors Video Contest

By DE Editors

Consumers are now seeing a shift toward connected intelligence in which electronic devices are much more in tune with our personal preferences, our surroundings and how we live. Freescale Semiconductor wants to hear directly from designers about how they are using sensors to make better sense of the world.

Freescale’s “How Do You Make ‘Sense’ of the World?” video contest invites engineers to create an original video of three minutes or less to demonstrate a revolutionary way in which Freescale’s acceleration, pressure or touch sensors or touch sensing software can be applied to an application in any market including consumer, industrial, medical and automotive. In essence, Freescale wants to see how using sensing technology can change the world. 

Entries will be accepted through Nov. 5, 2010 at 11:59 p.m. CST.  They may be submitted via Freescale’s Facebook page or uploaded as a video response to Freescale’s YouTube “How Do You Make ‘Sense’ of the World?” video.  Videos will be judged on their creativity, originality and how uniquely participants incorporate the Freescale and Xtrinsic Sensing Solutions artwork into the video, which are available for download on the contest homepage. 

The Grand Prize winner of the “How Do You Make ‘Sense’  of the World?” video contest will win $10,000 (USD). Additional prizes for second and third place will also be awarded — $3,000 and $2,000 respectively. The contest is open to all individuals 18 years or older except where prohibited.

Video submissions will be judged initially by Freescale to determine the Top 8.  The Top 8 will then be announced on Freescale’s Facebook page, where the public can comment on them and “like” their favorite video.  The video with the most “likes” will be proclaimed as the winner.  The winners’ names will be posted on or about Dec. 6, 2010.

Sources: Press materials received from the company and additional information gleaned from the company’s website.