Dassault Systemes Technology Helps P&G Optimize its Packaging and Artwork Process

By DE Editors

Dassault Systèmes has announced that Procter & Gamble, the world’s largest consumer goods company, has extended the scope of its V6 PLM implementation to incorporate global packaging and artwork initiatives. This builds on its previous selection of DS solutions for an enterprise-wide PLM process.

P&G will be incorporating the virtual and digital design capabilities of CATIA V6 and virtual test capabilities of SIMULIA V6 into future packaging and artwork projects. According to Dassault Systemes, this approach will enable a tighter integration with suppliers facilitating the faster creation of artwork and packaging shapes that address consumers’ needs while simultaneously meeting a variety of manufacturability and in-store shelf suitability requirements. In addition, ENOVIA V6 will allow global collaboration, reuse of design elements, automation of repetitive tasks, and the leveraging of corporate standards while optimizing the overall cost and performance of product packaging.

P&G currently uses a variety of DS solutions including the 3DVIA Virtools solution to power its Virtual View project for retail virtualization and optimization. The company also has deployed ENOVIA’s technical product management and reuse capabilities in the implementation of the Corporate Standards System. Finally, P&G has a long-term relationship with SIMULIA regarding use of Abaqus technology for multiphysics simulation and announced earlier in 2009 that the Company would use the SIMULIA SLM solution to manage its simulation IP and processes.

For more information, visit Dassault Systèmes.

Sources: Press materials received from the company and additional information gleaned from the company’s website.