Apple Hardware Splash: Nary a Ripple
New line of laptops, desktops almost identical to the old one.
November 12, 2007
By Doug Barney
I was excited about the recentannouncement of Leopard, the latest Mac operating system from Apple, Inc. ofCupertino. The Leopard features were pretty well known. The realsecret was what Apple would do about hardware. Would they announce hot newmachines or major price cuts to challenge all those Vista machines you see atBest Buy and Circuit City?
No and no.
Apple is selling the same oldcomputers to run the new OS. It is clear to me that Apple has limited ambitionsfor the Mac. How else can you explain an $1,100 low-end laptop that doesn’t evenhave a DVD burner?
Half of me hopes that Apple makes some radical hardwaremoves before Christmas. The other half of me doesn’t want to part with any of myhard earned cash to buy my kids the new machines I’m sure they’ll askfor.
Here’s how the Apple line looks today: http://www.apple.com/mac/
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