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Rapid Prototyping in The Automotive Industry

Henry Ford may not have invented the automobile, but his pioneering spirit did transform the way cars were made.

What Ford had no way of foreseeing was that sweeping changes to the auto industry in the 21st century would completely reorder sales drivers.

While the auto industry was built on innovation, its continued growth depends on it.

Electric cars, car sharing and self-driving cars have meant what’s under the hood is becoming less a consideration than how car interiors can and will be tailored to the changing needs and wants of consumers. In fact, according to Wards

AutoWorld, “Interiors will be the number one differentiator in the age of mobility services, because the interiors will influence why someone picks a particular brand.”

To keep pace, car designers will require nimble design and prototyping processes to carry innovation through to applications that will drive customer purchasing.


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