Sony, Siemens Enable Immersive Engineering with Jointly Created System
Sony Corporation improved design productivity by 25% with implementation of Siemens' NX for product engineering and design.
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Siemens and Sony partner to bring NX Immersive Designer, including Sony’s XR head-mounted display (HMD), SRH-S1, to market later this year.
May 17, 2024
Siemens and Sony Corp. are partnering to introduce a solution that combines the Siemens Xcelerator portfolio of industry software with Sony's new XR head-mounted display (HMD), SRH-S1—designed using Siemens' NX software, a core solution used across Sony to design its products.
On stage at Realize LIVE in Las Vegas, Seiya Amatatsu, head of Sony's XR Technology Development Division, detailed how his team relies on Siemens' NX software from the Siemens Xcelerator portfolio to help develop a new HMD. The SRH-S1 includes an XR head-mounted display with 4K OLED Microdisplays and controllers for intuitive interaction with 3D objects. Sony has been using the Siemens Xcelerator portfolio as its primary product engineering software since 2015, at an accelerated pace.
“Sony succeeded in implementing NX in the fastest schedule in the world and we were able to improve our design process productivity by 25%. Although significant advancements have been made with NX, I wanted to achieve further evolution with a product that brings innovations allowing direct editing in an immersive environment. I believed that could be realized with Siemens and as a result, the XR head-mounted display was developed that could bring innovative products to market more rapidly,” says Sony's Amatatsu.
Sony's XR head-mounted display is a part of the forthcoming NX Immersive Designer, an integrated solution that combines Siemens' product engineering software, NX, exclusively with Sony's XR technology to deliver immersive design and collaborative product engineering capabilities.
“At Sony, we are committed to creators. In every line of our business, we want to enable creators to create, and the SRH-S1 does just that. Our head-mounted display and dedicated controllers lets you create more intuitively in a fully immersive environment, allowing you to move freely between the virtual and real worlds—collaborating and creating with colleagues around the world in real time, and it will enable more innovation,” explains Hirohito Kondo, deputy general manager, XR Business Development Division, Product Management Department of Sony.
“The tight integration of the hardware and software gives designers and engineers all new, incredibly natural ways to interact with the Digital Twin,” Kondo adds. “This is about doing meaningful hands-on engineering. That is why the image quality is so important—as well as the precision of the controls and even the comfort of the headset—because together, it lets you collaborate more, engineer better, and innovate faster. It lets you do real, meaningful engineering—and without ever having to build a physical prototype.”
Siemens' NX Immersive Designer is expected to launch at the end of 2024. To register your interest in Siemens' NX Immersive Designer and learn more about how it is going to change the landscape of immersive visualization and collaboration, visit: https://plm.sw.siemens.com/en-US/nx/products/nx-immersive-designer/
Sources: Press materials received from the company and additional information gleaned from the company’s website.
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