Nemetschek Brand Maxon Acquires Redshift Rendering Technologies

Redshift is the developer of the Redshift rendering engine, a flexible GPU-accelerated renderer.

Redshift is the developer of the Redshift rendering engine, a flexible GPU-accelerated renderer.

The Nemetschek, a software provider for the architecture, engineering and construction (AEC) industry, announces that its subsidiary Maxon Computer GmbH has acquired Redshift Rendering.  

Based in Newport Beach, CA, Redshift is the developer of the Redshift rendering engine, which is a flexible GPU-accelerated renderer, built to meet demands of contemporary high-end production rendering. Tailored to support creative individuals and studios of every size, Redshift offers a suite of features that make rendering large or complicated 3D projects faster. Redshift is already available as a plug-in for Maxon’s other 3D applications. 

“Rendering can be the most time consuming and demanding aspect of 3D content creation,” says David McGavran, CEO of Maxon. “Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our solution portfolio. The combination of Cinema 4D and Redshift will bring an unprecedented accessibility, efficiency and reliability to 3D production and will save time and money for artists.”

“Following the acquisition of the remaining 30 percent in Maxon and the establishment of a new leadership in July 2018, this acquisition is the next important step to fully capture the great growth potential for Maxon in the Media & Entertainment industry and Nemetschek's core markets in the AEC industry. The framework conditions for considerable growth are extremely promising, with anticipated volumes of approx. EUR 1 billion in the Media and Entertainment market, which we will exploit,” says Patrik Heider, spokesman and chief financial operations officer of the Nemetschek Group. 

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Redshift Rendering

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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