Hexagon Expands Smart Digital Reality With Acquisition of Immersal

Hexagon AB has acquired Immersal Oy, an innovator of spatial mapping and visual positioning solutions used to produce augmented reality (AR) applications. 

The Immersal SDK (software development kit) allows developers to merge and “anchor” digital content to real-world objects—with accuracy to their actual location in the physical space—by enabling a user's mobile device to locate and orient itself in the surrounding physical world using machine-readable maps. The maps, which are used for visual positioning, are constructed from image data supported by various mapping devices (including mobile phones) and hosted in the Immersal Cloud Service.

“Hexagon has long been a leader in delivering smart digital realities that combine inputs from reality capture sensors with advanced visualization software and tools to enable remote, location-based intelligence. This acquisition puts the power of these insights into the hands of those on-site, enhancing their field of view with superimposed digital information, meaning they can literally do more with what they see,” says Hexagon President and CEO Ola Rollén. “For example, direct access to information about an asset—while working with that asset—including step-by-step instructions on how to repair it, can streamline maintenance tasks while reducing material waste and re-work.”

Immersal has years of experience developing AI and machine learning-based spatial anchor technology, which “anchors” virtual objects or models for viewing on different devices in the same position and orientation. This unlocks a wide variety of location-based solutions and services—from consumer-oriented augmented reality applications in gaming and media and entertainment to digital twin solutions on an enterprise scale. Immersal's technology can map large spaces—both indoors and outdoors—and, unlike other solutions, works both offline on-device and online using the Cloud Service.

Founded in 2015 and headquartered in Helsinki, Finland, Immersal will operate as part of Hexagon's Geosystems division. The acquisition has no significant impact on Hexagon's earnings.

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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